• E-Mail: info@insurancemarketinginstitute.com
  • Phone: 402-321-0051

Services

Social Media on Laptop

Strategic Consulting

What to know what’s possible? Or need a long-term plan for sustainable success? Whether you’re refining an existing plan or starting from scratch, we can help.

  • Communication Auditing
  • Strategic Planning
  • Cyber and Security Breach Readiness
  • Communication Plan Creation and Support
  • Social Media Audits
  • Competitive Communication Audits
  • Channel Coordination

Audience Engagement

From social media to search engine marketing, we can design and manage programs that deliver results month after month.

  • Social Media Content and Community Management
  • Content Creation
  • Paid Placement
  • Advertising
  • Online Review Analysis and Planning
  • Social Media Command Centers
  • Improvement Analysis

Public Relations

Projecting and protecting your brand’s reputation is more important than ever. We can help you establish a position of leadership and credibility in traditional and digital media.

  • Media Planning
  • Thought Leadership Coordination
  • Social Media Best Practices
  • Earned Media Value Analysis
  • Editorial Calendar Planning
  • Media Relations Outreach
  • Media Training
  • Special Event Planning
  • Crisis Communication

Strategic Consulting

Want to know what’s possible? Want a long-term plan for sustainable success? We can help.

Communication Auditing
Coverage, relevance and consistency are the three keys to building momentum for your brand. Our Communication Auditing services will help you make sure you have coverage in the right media channels; that audience segments are receiving relevant communication; and that inconsistent messaging or timing isn’t stealing impact from your marketing investment.

Competitor Insights
Let our experts identify and analyze your competition to help you best position yourself and exploit their weaknesses. Few organizations do everything right. We can help you identify opportunities to gain market share from your competitors. Plus, we can reverse engineer their strategies to help you defend your current customer base from their efforts.

Milestone Mapping
Building something great doesn’t happen overnight. But strategic planning with Milestone Mapping allows us to focus on the right things at the right time and make sure nothing “falls through the cracks” and that your efforts are focused on achieving the goals you’ve set.

Channel Coordination
Powerful results can be achieved when all of your media channels work together. We can help you integrate the right channels and coordinate the efforts of every aspect of your marketing to create efficiency and exponential impact.

Public Relations

Projecting and protecting your brand’s reputation is more important than ever. We can help you establish a position of leadership and credibility in traditional and digital media.

Press Planning
Let us help you discover and promote newsworthy opportunities in your organization’s activities. An investment in quality press planning can generate tremendous value in press coverage. From drafting and distributing press releases and managing press conferences and building complete, step-by-step media relations plans we can help you leverage the power of today’s “press” to build your brand.

Thought Leadership Coordination
The experts in your organization have valuable insights about your industry, your customers, your products and your operations. Let us help you translate these insights into a program that helps you gain recognition as experts in your field. We can help you create a strategy that includes building presentations and webinars, creating a speakers’ bureau, drafting trade articles and more.

Social Media Best Practices
As powerful a communications tool that social media can be, it can also present challenges, uncertainties and even dangers. Whether being used for professional or personal purposes, the way your team behaves on social media can have profound effects on your brand. Let us help you build a best practices manual that gives you peace of mind while still harnessing the benefits of the channel.

Media Training
Few people are born knowing how to deliver a message in front of a camera or microphone. Yet, there are people in your organization who will likely find themselves in that situation with your brand’s reputation hanging in the balance. Media training for your leadership and press representatives is an investment that can pay substantial dividends and, more importantly, can help avoid costly or embarrassing mistakes.

Crisis Communication
Bad things happen. And when those bad things involve your organization, it’s important to have a plan for minimizing their negative impact on your brand. From designating key contacts for press relations, to drafting talking points and scenario responses, we can help you design a crisis communication plan that gives you confidence and clarity in difficult situations.

Audience Engagement

From social media to search engine marketing, we can design and manage programs that deliver results month after month.

Project Management
From annual plans to one-time programs, our experts can bring together the resources, insight and organization to bring all of your projects to successful conclusions. We can be a one-stop resource or collaborate with your internal team members or preferred vendors to orchestrate every element for on-time, on-budget delivery.

Content Development
Content is communication. We can help you engineer and create interesting and attractive content for nearly any marketing channel. We’ll bring together writing and design elements that support your brand, engage your audience and position you for continuing success.

Improvement Analysis
Many of today’s marketing channels can provide in-depth reporting on how your audience is interacting with your messages. We can help you analyze reporting from a wide variety of platforms. We’ll help you cut through the volume of information to achieve to actionable insights.

Digital Placement
Whether paid search, sponsored posts or pre-roll video, we can help you deploy a digital media budget across the platforms that will deliver the most impact against your goals and target audience. We’ll actively manage your campaign and optimize as we go, making sure that every dollar is delivering maximum results.